What Business Intelligence Information can be Gathered via GPS Tracking


Business intelligence procedures lead a business on the path of success by analysing high volumes of data and utilising it to streamline the business operations. Information is crucial for any business anticipating growth. Analysing necessary information, a business can come up with better ideas and concepts that not only help them to magnify their profit but also satisfy their customers.

GPS tracking is one of the systems which assists businesses collect big data about their employees and customers helping them to maintain the standard of their services. Customer or employee GPS tracking has been a new trend recently adopted by many big companies to enhance their services. There is a significant impact on business development in different industries, such as restaurants and etc.

The information collected through global positioning system facilitates the application of strategies and technologies to analyse this data. This analysis allows identification of actionable areas that can be helpful for executives and managers to make informed decisions regarding the business.

Business Intelligence and Data Collected by GPS Tracking

There is a list of data, which can be collected for business development. First, you should know what type of data can be collected through GPS tracking, since information collected by GPS tracking applications and systems are invaluable for business.

Employee Data

GPS tracking helps a company to collect data on the whereabouts of the employees using company vehicles. From dispatch to delivery and then return, everything can be tracked by the company. Fleet companies, delivery makers, movers and packers and restaurants can use the GPS tracking system to collect data about their employees and keep a track of their work. Speeding and other road law violations can be tracked per employee. It also helps in maintaining employee safety.

Customer Data

Cab app and food delivery industries use customers GPS tracking to deliver quality service. Both industries are based on meeting customers` requirements through tracking them properly. However, the GPS customers` records are not limited to tracking them and delivering products and services. It moves beyond the regular course of business operation as this customer data can be collected for business intelligence procedure. This helps in magnifying the user experience of customers. Data like where most of the customers are situated help companies to introduce offers accordingly.

Vehicle Data

There is not a secret that fleet data like fuel used, distance travelled and speed can be calculated. This information is useful for businesses to enhance their profitability by cutting down the unnecessary costs. In case of delivery making industry, GPS collects data about late deliveries, missed deliveries, etc. The real-time GPS tracking data allows managers to use actual mileage of the vehicle to trigger preventive measures. The information collected can be used for reducing the risk of breakdown and maintain the peak capacity of operation.

Travel Data

Cab apps can collect travel data using GPS tracking. Total distance travelled, the time is taken to complete the trip, delays from estimated time to reach the customer, etc. are the information that can be collected. This information can be used to amplify the quality of services delivered. In the trucking industry, you can take keep the track of resources and asset on road through real-time tracking.

Routes Taken

The routes that are taken by the vehicles used during work hours are collected through GPS. This helps in finding the best route to reach the customers or destinations in short time. Management can access the performance based on the routes that are taken. This information also allows the managers to optimise the whole system.

Time Taken

Time is one of the most important information that businesses can collect from GPS tracking. In a business, it is important to estimate the time and project it to customers. This facility helps businesses to create a loyal customer base through elevating the experience of the customers. The time is taken to deliver a product to a customer, idle time spent, etc. are some points that help business intelligence process.

Data collected through GPS provides the history of the journey, input and output activities, vehicle positioning, customer positioning, employee positioning, driver behaviour and helps in mapping the business operation. It allows better completion of the job, reduces the time between each job and reduces theft and other risks. Monitoring and analysing is the only way businesses can gain information about their customer wants and the level of their services.

Advanced GPS tracking applications support the business intelligence procedures by recording and providing accurate and real-time information that prove to be game changers. Businesses get a competitive edge by using the accurate data for decision making. Business intelligence and utilisation of the meaningful data derived from the procedure needs real-time accurate data. Advanced GPS tracking applications are one of the dependable sources that help businesses collect such data.